Some of his content involves tutorials on how to use certain products or tools, which can be useful if you were planning on trying those products out anyway. The content that he produces is overwhelmingly useful and not necessarily riddled with promotional material. This ultimately comes down to whether or not you want to believe Woodward, but that’s beside the fact. I am completely open and upfront about all my affiliate links and when making recommendations I always look for the best tool for the job whether I am an affiliate or not.” “I will only promote tools and services that I would have no hesitation in using myself (such as Kinsta who hosts my blog). “My values are still as strong now as when I first started affiliate marketing,” says Woodward. However, in a recent interview with Brian Jackson for Kinsta, Woodward makes it very clear that sponsorships and partnerships are not the deciding factors in whether or not he will tout a product. There is no way to tell, truly, if these products are the result of a partnership or sponsorship. The only downfall of Woodward’s content comes down to the products he promotes.Īs an expert affiliate marketer, it's very difficult to decipher whether or not the products and tools he promotes are actually decent products or he's just marketing them for the affiliate commissions. When it comes to the tutorials and advice he presents, Woodward’s content is extremely useful and well-written. The company designs bespoke SEO strategies for businesses and entrepreneurs.Ĭlearly, Woodward has extensive experience in online marketing.īut what exactly is his business, Search Logistics, doing to help brands improve their digital marketing? Are their services worth it? In 2014, Woodward launched Search Logistics, where he currently serves as lead director. Several million visitors later, .uk could be considered one of the leaders in digital presence tutorials. Since then, his blog has won multiple awards and has served as a great resource point for helping business owners and entrepreneurs increase their search traffic and overall sales. There, Woodward was responsible for everything from online marketing to SEO strategy to general growth, specifically in the mobile recycling niche. He also worked as the head of online marketing for 2020 Mobile Group until 2009 before diving head-on into the online marketing world with CompareMyMobile. With humble beginnings as a shop manager for NEW Computers in 2006, Woodward steadily grew his career after working as a web data analyst for Dextra Solutions until 2008. Woodward has been publishing tutorials as well as case studies on business growth since 2012. He also writes reviews for products, services, and tools in the industry. He is known for penning high-quality and easy-to-grasp tutorials on everything from blogging to SEO. He offers a variety of services for businesses and brands through his website. Matthew Woodward is a UK-based marketing and SEO guru.
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